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COVID-19 Update

We’re working hard to support our customers both old and new with their online requests through these uncertain times.

Our team are available, if you need urgent assistance contact us on +64 9 4481215 or via the contact form here

" Working alongside Koda on various projects was both easy and seamless, making the whole experience enjoyable! Koda are understanding, patient and know their clients "

"We wanted to replace our website with a new, modern, hassle free, mobile friendly site that we could easily manage ourselves and wouldn’t cost the earth."

"The crew is super easy to deal with throughout the whole process and delivered everything as they said they would. If you're after a website of any sort I wouldn’t hesitate to use these guys they kick ass!" - D. Watkins. Reel Factory

"Quick and easy process from start to finish.  The team at Koda listened to us and delivered a website that met our brand guidelines and exceeded our expectations.  We are really happy with the result."

"We are live! Check out our new website. Thanks to Koda Web for your amazing work and being so easy to deal with"

"The team at Kodaweb were exceptional. They listened to what we needed and were very responsive throughout the development process integrating our additional needs seamlessly as the project progressed. We are delighted that we chose Kodaweb to design our new school website." 

" During the design and development process they translated all the “tech speak” into information we could understand and made the process as pain-free as possible! "

" Koda Web acted as a real partner, not only through to the launch of our website but in the following months and they continue to do so. "

"I would like to thank the Koda web team and especially Simon Jones for his caring and professional approach when redeveloping our business website."

3 Changes to Improve your E-commerce Conversion Rate Right Now

Your website is one of the most important marketing and sales tools you have. It enables you to reach out, attract and convert customers 24 hours a day, seven days a week.

We’re continuously finding ways to ensure your online efforts are worthwhile, in terms of time, money and return on your investment.

One of the best methods to measure effectiveness is by monitoring your website’s conversion rate.

Conversion rate indicates the percentage at which visitors to your website perform actions you want them to make.

Let’s say you have 200 visitors to your website in a set period and 20 of them completed checkout you will have a 10% conversion rate. Generally speaking, a conversion rate of 2% to 3% is what businesses aim for, there are several reasons why customers do and don’t convert, however, improving the quality of your website content can dramatically increase your website’s sales conversion rate. Focus on your content and user experience to improve conversion.

 

1. Improve your product descriptions

Your product description is one of the most important selling and marketing assets you have, it can also educate your customer on the product. The product description provides supplemental product information that a product image can’t do on its own. You can write a great product description, by doing the following:

1. Introduction paragraph, two or three lines no more.

2. List out four or five highlights of the product so that they are easy to read.

3. Write a detailed paragraph which includes descriptions that create atmosphere, establishes the tone, and includes your unique selling points.

4. Conclude with a clear Call-To-Action (CTA)

5. Make use of SEO-friendly keywords, don't forget that in addition to capturing the attention of customers already on your website, your product description can also serve to attract new customers in through search engines.

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2. Improve User experience

Generally speaking, a great e-commerce user experience (UX) leads to more conversions, higher conversion rates will translate to higher sales. A poorly designed website will decrease your conversion rate and increase drop off. Things to consider when improving UX:

  • Checkout Process: Shopping cart abandonment rate is above 65% on average. That implies two-thirds of customers that add items to their carts never check out. Cart abandonment rate can be reduced by simplifying your checkout process allowing to customers proceed as swiftly and simply as possible, request information that is only needed to complete the sale.
     
  • Page Loading Speed: When a customer enters your website, you’ve about 15 seconds to capture their attention before they move on.

Aside from drafting appealing content, you also want to make sure that your page loads fast. Combining the power of the Drupal content management system and ajax/react.js technology to enable partial page preloading for better usability.

3. Use high-quality product photos

  •  Ensure your website is optimised for high-quality photos and that they’re clearly displayed you don’t want to be displaying grainy and blurry photos on your product page.
     
  • Where possible avoid using stock images that have been used on other websites

 

By adopting some or all of these initiatives you will improve the conversion rate on your website, if you'd like to find out more please feel free to contact the Koda Web team

 

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