In a world where online marketing is attracting larger audience engagement than traditional print based marketing, you need to be going all out on your website.
To do this you need to have the basic necessities that modern websites are using to ensure your audience doesn't leave within 3 clicks. You also need to utilise website features and functionality that aalign with your business.
Here are 4 features that are are must have for your website that allow you to be successful in the ever-changing technology world of 2018
- Responsive Website
Having a responsive website is extremely important in this day and age. This can be the deciding factor on whether someone stays or leaves your website. The reason it is so important is that the majority of visitors to your site are now likely to be using phones and tablets. A study from Stone Temple found that 63% of web browsing comes from phones and tablets (Via Stone Temple). From this, we understand that your website must be able to cater to these users by adapting to suit the variety of screen sizes visitors have. To find out more about responsive websites, click here.
Although integration isn't a must for all websites, it can give businesses with e-commerce engines the upper hand against their competition. A common integration scenario may involve enabling a backend accounting system to integrate with your E-commerce website allowing changes to product data stored in the backend system to be updated automatically on the website. Koda specialise in integrating websites with Xero and MYOB, as well as many many more backend systems. Click here to find out more on how the Koda Web team can assist you with integration.
- Secure SSL
A secure SSL is the backbone of your website security, data protection is a key consideration for anyone wanting to establish an online presence. A secure SSL ensures that all information passed between web servers and browsers remain private and encrypted. This applies particularly for business with e-commerce systems in their website This not only gives the website owner peace of mind but also the visitor as they won't have a warning appear in their browser address bar upon entering your website.
- Custom Design
There is no question that there is a large gap between having a templated website and a custom one. There are many website developers in New Zealand that simply use a series of different templates to deliver your "unique" website. This not only makes your website look plain, boring and the same as your competitor, it also can negatively effect your ranking in google. Here at Koda Web, we make a custom web design for all of our websites. This ensures that every client of ours is receiving a design that is unique to them and aligns with their business values.
Please feel free to give the team at Koa a call or complete the enquiry form here, we are more than happy to provide an obligation free assessment of your online needs and to introduce you to the Koda way!