Arshiya's blog

We attended the Google Partners Masterclass yesterday at the Pullman Hotel. The Masterclass is a bi-annual event and the presentations cover a wide range of topics. In yesterday's Masterclass, the topics covered Google Adwords, Analytics and Mobile friendly design. I'll tell you briefly about the more important features.

"'Data! Data! Data!' he cried impatiently. 'I can't make bricks without clay.'" The above quote is one of my favorite lines of Sherlock Holmes. He utters this famous line in "The Adventure of the Copper Breeches" when an unusual case presents itself to him but alas, he does not have all the information he needs to solve the mystery.

As a web developer, I find Drupal (a CMS platform) to be easy to work with. I can easily tailor the site to my client's needs be it a personal blog or a high traffic eCommerce site. I can customise the checkout process, manipulate page listings, add conditions and rules all quite easily but the thing I find that most developers overlook is how user friendly the back-end is for their client to use.

WARNING: This article includes spoilers for Game of Thrones season four. When it comes to optimising for search engines, you have to review your site's performance on a regular basis, at least once a month.