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" Koda Web acted as a real partner, not only through to the launch of our website but in the following months and they continue to do so. "

"I would like to thank the Koda web team and especially Simon Jones for his caring and professional approach when redeveloping our business website."

"Quick and easy process from start to finish.  The team at Koda listened to us and delivered a website that met our brand guidelines and exceeded our expectations.  We are really happy with the result."

"The crew is super easy to deal with throughout the whole process and delivered everything as they said they would. If you're after a website of any sort I wouldn’t hesitate to use these guys they kick ass!" - D. Watkins. Reel Factory

"We wanted to replace our website with a new, modern, hassle free, mobile friendly site that we could easily manage ourselves and wouldn’t cost the earth."

"The team at Kodaweb were exceptional. They listened to what we needed and were very responsive throughout the development process integrating our additional needs seamlessly as the project progressed. We are delighted that we chose Kodaweb to design our new school website." 

" Working alongside Koda on various projects was both easy and seamless, making the whole experience enjoyable! Koda are understanding, patient and know their clients "

" During the design and development process they translated all the “tech speak” into information we could understand and made the process as pain-free as possible! "

"We are live! Check out our new website. Thanks to Koda Web for your amazing work and being so easy to deal with"

The Google and the Website

The Google and the Website

WARNING: This article includes spoilers for Game of Thrones season four.

When it comes to optimising for search engines, you have to review your site's performance on a regular basis, at least once a month.

As a web developer, I often come across clients who have invested a lot of time in optimising their site for search engines but stop optimising once their site appears on the first page of search results. This is a big no no. If your site is performing well in organic search then you have to keep that momentum going. It is a lot faster to lose your ranking than it is to gain it.

Some basic things to do are to monitor your site's traffic using Google Analytics. You can also check to see which search queries people are using to get to your site. Are there keywords which are underperforming? Could you optimise the landing pages for these keywords? Are there new keywords you could target?

The other thing to keep in mind is that search engines do change and revise their search algorithms so a strategy which was working well a few months ago may not perform as well anymore. I would recommend keeping up to date on the latest search engine news particularly around any major search algorithm updates.

The other mistake I see clients make is that once their organic search results are doing well, they invest all their time and resources in paid search results such as Google Adwords. Google Adwords is a great way for driving qualified traffic to your site but you cannot neglect your organic ranking. Also if your organic ranking goes down, it indicates that your landing pages need to be optimised for those keywords and as a side effect that can also lead to you having to pay more for CPC in Adwords to appear in the top positions.

WARNING: SPOILER ALERT

A recent episode of the Game of Thrones series (The Mountain and the Viper) is a good analogy for SEO. You can never let your guard down around big mountainous search engines, because if you do... they will grab and pound your site and crush it untill it explodes and all that remains is a sad sad shell of what was once a popular and much loved site!! R.I.P Viper :'( Okay, that was a bit extreme but you get my point. 

END SPOILER

So regardless of whether your site is ranking well or not in search engines, you will need to review your SEO strategies and site content on a regular basis. These reviews may seem time consuming but the results are worth the effort.

A shout out to all my Game of Thrones comrades! Can't wait for season five!

Arshiya Ali

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