The internet has been the most revolutionary invention of the last 100 years. Not only do we use it on a daily basis, some people can't live without it. Now in 2019, 57% of the world has access to the internet. With it being such a big part of everyone's lives, it changes the way we do everything. One being marketing.
Since the internet became widely available there has been a dramatic decrease in the amount of paper and physical resources that have been used to support marketing campaigns. Gone are the expense and late nights of preparing letters to send out to clients. Businesses now just record a prospect's details once and are able to send out a marketing email (EDM) to thousands of people at the click of a button.
The internet has allowed companies to market their product/service to a wider range of audiences more easily. These days, businesses would much rather have an advertisement of theirs show up on the side of a website than the side of a building. The three most common ways that businesses promote themselves are all done through the internet.
- Social media
- Web ads
- Email marketing
Whereas 15 years ago these three would have been activities like flyers, billboards and letters. Although these 'old school' ways of marketing are still effective, the online alternatives are too cheap and effect for a business to miss out on.
Call Koda Web today on +64 9 448 1215 or send us a message through our contact page to see how we can help with advertising your business!