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COVID-19 Update

We’re working hard to support our customers both old and new with their online requests through these uncertain times.

Our team are available, if you need urgent assistance contact us on +64 9 4481215 or via the contact form here

" During the design and development process they translated all the “tech speak” into information we could understand and made the process as pain-free as possible! "

"The crew is super easy to deal with throughout the whole process and delivered everything as they said they would. If you're after a website of any sort I wouldn’t hesitate to use these guys they kick ass!" - D. Watkins. Reel Factory

"I would like to thank the Koda web team and especially Simon Jones for his caring and professional approach when redeveloping our business website."

"The team at Kodaweb were exceptional. They listened to what we needed and were very responsive throughout the development process integrating our additional needs seamlessly as the project progressed. We are delighted that we chose Kodaweb to design our new school website." 

" Koda Web acted as a real partner, not only through to the launch of our website but in the following months and they continue to do so. "

"We are live! Check out our new website. Thanks to Koda Web for your amazing work and being so easy to deal with"

" Working alongside Koda on various projects was both easy and seamless, making the whole experience enjoyable! Koda are understanding, patient and know their clients "

"Quick and easy process from start to finish.  The team at Koda listened to us and delivered a website that met our brand guidelines and exceeded our expectations.  We are really happy with the result."

"We wanted to replace our website with a new, modern, hassle free, mobile friendly site that we could easily manage ourselves and wouldn’t cost the earth."

The Importance of Target Audiences

When it comes to starting and running a business, knowing who your target audience is, is one of the most important factors that you should be considering when making decisions. Knowing who to target can make or break your business. The three key components to consider when choosing your target audience are:

  • Age group
  • Gender
  • Location



Age is a key component when selecting your target audience as it can change everything from how you advertise/promote your business to the style of writing and jargon you use on your website. If your target age group is a younger group then it would be best to promote on platforms such as Facebook, Instagram or Snapchat. Whereas if you are targeting an older age group, it would be best to advertise with physical things such as flyers or billboards. Although you can still target an older audience through social media, it won't be anywhere near as effective as it is with the younger age groups.



Gender can also change everything when it comes to advertising. Although it's a stereotype, there are two very different ways to promote to each gender. Knowing your target gender, whether its males, females or both, is very important to consider and think carefully on how you reach these audiences. 



Knowing where your target audience is from and the language they speak are very obvious aspects to consider. More times then not, businesses are targeting an audience in their local area. In this case, advertising to these groups is very simple as you know what they like/dislike. As well as this, you can relate to them easily. If you are trying to target audiences from a range of different countries and cultures then there are many things to consider. Things such as language, culture, beliefs and attitudes. There has been many mishaps when a company has tried to branch out to another country but hasn't done their research. This has lead to multiple big fails and embarrassments that resulted in effecting their company image. 


Call Koda Web today on +64 9 448 1215 or send us a message through our Contact page to see how we can help with advertising your business!


Koda - Web Made Easy


Koda - Web made easy

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