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" Koda Web acted as a real partner, not only through to the launch of our website but in the following months and they continue to do so. "

" Working alongside Koda on various projects was both easy and seamless, making the whole experience enjoyable! Koda are understanding, patient and know their clients "

"I would like to thank the Koda web team and especially Simon Jones for his caring and professional approach when redeveloping our business website."

" The crew is super easy to deal with throughout the whole process and delivered everything as they said they would. "

"Quick and easy process from start to finish.  The team at Koda listened to us and delivered a website that met our brand guidelines and exceeded our expectations.  We are really happy with the result."

Improving Web Design Ensures Users Stay On Your Website

How Can We Measure the Success of a Website?

One of the important measures we take into account when assessing our website’s effectiveness to convert visitors into customers, is the bounce rate.

While there is plenty of other data that helps measure website quality, such as page views and average visit duration on the site per visitor, bounce rate is a useful metric that indicates the quality of a website’s first impression on its target audience.

Bounce rate is measured as the percentage of single page visits, meaning the viewer has only looked at one page and has then exited. If a user has done this, it suggests that they have come to your website but do not believe it is appropriate for what they are looking for. There are a number of potential reasons for this, key ones being:

  • The site had search terms indexed in Google that didn’t reflect accurately the website’s offerings
  • The website itself did not draw the visitor to explore its content
  •  The website communicated poorly what they are offering.

When a Website Becomes Outdated, It Becomes Ineffective

The majority of our clients have approached us with an existing website that is not performing as it should, either the design or navigation is no longer effective, the content has become stale, or the platform being used does not optimise well with search engines.

In the case of Dasko, a supplier of auto electrical parts, the website was not leading to sales. The two primary reasons for this were:

  • The site did not offer ecommerce functionality, meaning you could not buy directly online but instead had to email or call to place an order. By 2015, this no longer was acceptable practice, as it was then easier for users to order the parts from competitors who allowed easier online purchasing.
  • Secondly, the website lacked a home page that allowed users to instantly recognise that they were on the appropriate website

How to Recognise an Ineffective Website

Dasko realised that their website was not user friendly by looking at the numbers. With a bounce rate of 80%, users were coming to the Dasko website and failing to either recognize what the website was for or believing that the website could not satisfy their needs.

Their website didn’t just need new content, it needed a complete re-design to ensure that users were fully engaged with the website and ultimately bought their products.

The Potential of Website Redevelopment

Comparing the two, you can see that not only is the newer website more aesthetically appealing, the new website allows users to see exactly what Dasko offer. The redevelopment of the website has led to a dramatic decrease in bounce rate, where it was once 80% it is now only 32%.

Business owners cannot expect a website that does not clearly communicate what their business does to be effective in today’s online world. Don’t wait, your website isn’t going to magically become user friendly, redeveloping it to ensure that users stay on your website is the only way forward.

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