Victor's blog

Here are some of our technology predictions the team at Koda Web have for next year:

Virtual Reality

We’ve seen prototypes but it yet to be a market seller but in 2016 that could change. With the new Oculus Rift being released to the public at the start of the year it will likely send shockwaves throughout the tech world, especially the gaming world and start a trend of new virtual reality technology.

Paying with your Phone

Social media is not only a cheap way to reach an online audience and market your business, it actually plays a vital role in search engine optimization.

Google picks up your social media activity and uses that to determine your site's trustworthiness as it makes your website more legitimate from their algorithms viewpoint.

The most frequent reason for shopping cart abandonment is unexpectedly high shipping costs. These unexpected costs account for 28% of shopping cart abandonment. It’s not so much the shipping costs themselves it is when they are presented to the user for the first time during the checkout process.

Every year Google hosts a conference where their registered partners are able to learn about latest web trends and the future as Google, (a very influential player in the world of web), sees it. We went along to see what we could learn, find out more....

How Can We Measure the Success of a Website?

One of the important measures we take into account when assessing our website’s effectiveness to convert visitors into customers, is the bounce rate.

While there is plenty of other data that helps measure website quality, such as page views and average visit duration on the site per visitor, bounce rate is a useful metric that indicates the quality of a website’s first impression on its target audience.

In mid-April we reported on significant changes to the way Google ranks websites in regards to mobile searches. Well, many websites ignored Google’s warnings and ultimately saw drops in their search rankings. Discovered through a detailed study, looking at the top 10 URL’s in thousands of test queries, 46.6% of non-mobile friendly pages saw a loss, many of them dropping from the top 10 search spots completely.

During the month of May we have noticed significant changes in our search engine rankings, they were improving and we weren't quite sure why.

During the month our clients began to notice the same thing happening to their site, resulting in more traffic, and in some cases, more sales than previous months.

After a quick investigation (through Google searching of course) there seemed to be others experiencing similar improvement in their rankings

Normally Google's SEO algorithm changes are small and continuous, which doesn't require any announcement but this week is very different. They've announced some of the biggest changes yet that will affect every businesses website across the globe. 

Using an open content management system has a plethora of benefits. From being able to own the website completely when your done to it having 24/7 security updates to ensure a secure environment, Drupal has it all. 

Businesses are only truly starting to realize the importance of being able to give their customers access to their site, no matter what device they are using, and are starting to demand mobile friendly design. However, true responsive design is more than just a 2 size solution, it also has to include responsiveness for tablets and varying sized mobile screens.