It is interesting how many requests we have recently fielded enquiring about what is involved in presenting video as the first feature for the home page background. Businesses want to now express who they are through video rich website landing page designs instead of static hero images and carousels.
For many years carousels were the easy go to option with often 3, 4, or 5 images sliding or rotating in a hero banner to portray the business message, now with the speed of the internet more and more website owners are seeing that video truly offers the message they want.
Embedded videos have always been a top 3 click through point on websites, so it is understandable that businesses want to use them to instantly gain brand or message recognition. It makes perfect sense, as it is easy to deliver a business message via a video, though be careful as it can easily go wrong if not done correctly. Just deploying any old traditionally embedded YouTube clip could turn people away so we are encouraging high quality professional productions that capture your brand and the imagination of the audience. Care needs to be taken here as stock video backgrounds can deliver a meaningless experience if not chosen well.
The key objective is to ensure that the first impression the video delivers is a clear message that sets the tone and emotion you are trying to portray, something not easily projected with static images while still allowing for simple click through interactive options. This will improve conversions to deliver value from each visit.
Although the concept has been available for a long time, we see now that it is really ready to go and expect many more sites to feature home page video this year.
For more information feel free to contact us and ask how we can replace your Hero images and Carousels with a Video Rich First Impression.
A selection of recent sites we have delivered that feature video content on the home page include the following: