Google

Social media is not only a cheap way to reach an online audience and market your business, it actually plays a vital role in search engine optimization.

Google picks up your social media activity and uses that to determine your site's trustworthiness as it makes your website more legitimate from their algorithms viewpoint.

During the month of May we have noticed significant changes in our search engine rankings, they were improving and we weren't quite sure why.

During the month our clients began to notice the same thing happening to their site, resulting in more traffic, and in some cases, more sales than previous months.

After a quick investigation (through Google searching of course) there seemed to be others experiencing similar improvement in their rankings

Normally Google's SEO algorithm changes are small and continuous, which doesn't require any announcement but this week is very different. They've announced some of the biggest changes yet that will affect every businesses website across the globe.