For many IT and Marketing teams the last couple of years created major web technology changes, especially where it is necessary to evolve their online systems and software to improve real time information, so what is evolving in 2022.

The Digital Evolution: Three areas.

Recently we noticed some small businesses making a shift with their online content strategy that was long overdue.

Orginally the reason a business built a website was to simply replace the telephone book ads that listed their industry type and contact details. For many businesses websites were just bullet point notes, however many soon realised having more information and content for Google to crawl was beneficial.

In todays' world of exploring everything through screens, we are finding that some aspects of online technology are still being taken for granted.

One specific application, Mega Menus, offers high quality useability and mega navigation (mega nav) for sites with many products and links.

From recent conversations with a group of business owners, it was interesting to find their comfort zone was to request what they knew from their first web developments, not realising they were already familair with new technology that could benefit users on their sites. 

With the recent changes to the ways in which we work, particularly with the move to remote working, many businesses were left feeling unprepared. This resulted in a struggle to effectively deliver the same level of service and interaction that was previously possible.

These businesses often experienced difficulty in effectively co-ordinating information and data, and as a result found the need for online forms and central communication portals (extranets).