Monday, 20 August 2018 - 3:52pm
Your website is one of the most important marketing and sales tools you have. It enables you to reach out, attract and convert customers 24 hours a day, seven days a week.
We’re continuously finding ways to ensure your online efforts are worthwhile, in terms of time, money and return on your investment.
One of the best methods to measure effectiveness is by monitoring your website’s conversion rate.
Conversion rate indicates the percentage at which visitors to your website perform actions you want them to make.
Monday, 28 May 2018 - 12:14pm
It has been a busy start to the year, for the team here at Koda, we try to ensure we have balance between work and play, taking the time to get together doing social or team building activities, that especially take advantage of the summer evenings outdoors.
Here at Koda we spend much time inside building systems to help other businesses and teams become more efficient, and when it comes to us needing some time out and team building, we like (need) to get outdoors.
Wednesday, 29 November 2017 - 11:54am
The Koda team had a great time at the Drupal South 2017 Conference in Auckland last week. Understandably they learnt extensive amounts in the short time frame (too much to write in a short blog)
Wednesday, 25 October 2017 - 7:18pm
As some of you may be aware, Google (with Chrome) Firefox, Edge and other browsers are making a concerted effort to ensure all websites are running under the HTTPS protocol.
Wednesday, 2 August 2017 - 2:25pm
AI (Artificial intelligence) has received a bad rep in the news recently and some would say "I told you so" (Mainly Elon Musk)
Friday, 3 June 2016 - 4:42pm
Try and list off all the search engines you know....Google, Bing (if you're a Microsoft employee) Yahoo......errr......(Just let me Google some more) Dogpile, DucDuckGo etc etc
One that is making waves with more intelligent searching is OMNITY, Omnity might have some anonymity in the Search Engine world but is claiming to be smarter than Google and reviewers are tending to agree!
Saturday, 2 April 2016 - 1:11pm
The new cable which is to be priced around $500 million has been announced and will bring extra connectivity and higher bandwidth
Wednesday, 10 February 2016 - 8:38pm
Supporting local business is something we are passionate about. We are proud to be a 100% New Zealand owned and operated company.
Wednesday, 6 January 2016 - 4:56pm
The Drupal community has confirmed what many of us have known for some time, that Drupal 6 will no longer be supported from February 24th 2016.
Sunday, 20 December 2015 - 9:32am
Here are some of our technology predictions the team at Koda Web have for next year:
We’ve seen prototypes but it yet to be a market seller but in 2016 that could change. With the new Oculus Rift being released to the public at the start of the year it will likely send shockwaves throughout the tech world, especially the gaming world and start a trend of new virtual reality technology.
Paying with your Phone
Wednesday, 16 December 2015 - 12:09pm
We’ve said it before, we’ll say it again: your website must be responsive! More and more evidence is pointing towards a shift in consumer behaviour towards mobile and tablets being the most used device for surfing the web
Friday, 27 November 2015 - 10:33am
Last week I wrote about the importance of branding, with online branding one of the key elements is content marketing. This is the act of crafting and communicating a key aspect of your company or a business message through a digital medium.
Tuesday, 17 November 2015 - 10:00am
A website makes an excellent focus point for the rest of a company’s branding and marketing efforts. A central point for all the aspects of a business can be presented through a website, from logo to corporate colours to mission statement. It is the best place to start if you’re considering rebranding or freshening up your brand.
Thursday, 5 November 2015 - 4:49pm
Social media is not only a cheap way to reach an online audience and market your business, it actually plays a vital role in search engine optimization.
Google picks up your social media activity and uses that to determine your site's trustworthiness as it makes your website more legitimate from their algorithms viewpoint.
Friday, 25 September 2015 - 4:18pm
The most frequent reason for shopping cart abandonment is unexpectedly high shipping costs. These unexpected costs account for 28% of shopping cart abandonment. It’s not so much the shipping costs themselves it is when they are presented to the user for the first time during the checkout process.
Tuesday, 18 August 2015 - 11:34am
Every year Google hosts a conference where their registered partners are able to learn about latest web trends and the future as Google, (a very influential player in the world of web), sees it. We went along to see what we could learn, find out more....
Wednesday, 15 July 2015 - 10:55am
How Can We Measure the Success of a Website?
One of the important measures we take into account when assessing our website’s effectiveness to convert visitors into customers, is the bounce rate.
While there is plenty of other data that helps measure website quality, such as page views and average visit duration on the site per visitor, bounce rate is a useful metric that indicates the quality of a website’s first impression on its target audience.
Thursday, 25 June 2015 - 3:36pm
In mid-April we reported on significant changes to the way Google ranks websites in regards to mobile searches. Well, many websites ignored Google’s warnings and ultimately saw drops in their search rankings. Discovered through a detailed study, looking at the top 10 URL’s in thousands of test queries, 46.6% of non-mobile friendly pages saw a loss, many of them dropping from the top 10 search spots completely.
Monday, 8 June 2015 - 2:52pm
During the month of May we have noticed significant changes in our search engine rankings, they were improving and we weren't quite sure why.
During the month our clients began to notice the same thing happening to their site, resulting in more traffic, and in some cases, more sales than previous months.
After a quick investigation (through Google searching of course) there seemed to be others experiencing similar improvement in their rankings
Monday, 13 April 2015 - 2:15pm
Normally Google's SEO algorithm changes are small and continuous, which doesn't require any announcement but this week is very different. They've announced some of the biggest changes yet that will affect every businesses website across the globe.
Thursday, 9 April 2015 - 10:13am
Using an open content management system has a plethora of benefits. From being able to own the website completely when your done to it having 24/7 security updates to ensure a secure environment, Drupal has it all.
Tuesday, 3 March 2015 - 5:35pm
Being able to constantly check the health of your servers or websites at the click of a button has many benefits. With easy deployment and very little effort needed to set up these monitoring systems, it is a sound investment for any company that runs IT infrastructure.
Wednesday, 11 February 2015 - 2:15pm
Businesses are only truly starting to realize the importance of being able to give their customers access to their site, no matter what device they are using, and are starting to demand mobile friendly design. However, true responsive design is more than just a 2 size solution, it also has to include responsiveness for tablets and varying sized mobile screens.
Monday, 12 January 2015 - 5:36pm
I was enjoying a coffee recently, whilst listening to the radio, when an advertisement came on for a company selling Japanese homeware and decor, which my partner is very fond of. So I decided to have a look online to see some of their products on her behalf and was very disappointed to find that there was no website for this company.
Wednesday, 17 December 2014 - 11:55am
It’s Christmas time again (even though the weather doesn’t show it) and with relatives and in laws visiting, getting ready for the Christmas feast and all of the Christmas parties, it’s hard to find time to get all your presents purchased and wrapped on time.
Thursday, 4 December 2014 - 10:31am
Our services do not end when your new website is designed, developed and goes live, at Koda Web we then enter the post-delivery stage, where we analyse the new website and assess its performance against a number of key parameters.
Tuesday, 25 November 2014 - 10:24am
With only 41% of small and medium sized businesses in New Zealand having a company website, not enough Kiwi businesses are exploiting the benefits of having an internet presence. Not just any old website will do the trick either, with an increasing number of impatient customers leaving websites as soon as they see how outdated it is or if they find it hard to navigate.
Monday, 10 November 2014 - 6:16pm
A month or so ago I wrote about the importance of patching your content management system and the advantage we believe exists with Open Source content management systems versus those offered by proprietary systems.
Friday, 3 October 2014 - 12:55pm
If you haven’t got a got a responsive or mobile version of your website there will be a significant number of potential customers and contacts that will enjoy a terrible experience as they try to navigate your site
Friday, 3 October 2014 - 11:25am
We attended the Google Partners Masterclass yesterday at the Pullman Hotel. The Masterclass is a bi-annual event and the presentations cover a wide range of topics. In yesterday's Masterclass, the topics covered Google Adwords, Analytics and Mobile friendly design. I'll tell you briefly about the more important features.
Friday, 26 September 2014 - 2:52pm
One of the great benefits of using an open source CMS (content management system) like Drupal to deliver your web content is that there is a global community of developers actively engaged in maintaining the integrity of the product.
Friday, 19 September 2014 - 10:04am
Ebola is an infectious disease identified by fever and severe internal bleeding, it is spread through contact with body fluids of an infected person. It is currently spreading quickly through West Africa, the World Health Organisation is struggling to contain it.
In much the same way as Ebola has an effect on the living, software viruses have a similar effect on our computing infrastructure.
Friday, 12 September 2014 - 11:16am
The move to "Kill Net Neutrality" refers to the shaping of website access speeds based on the subscription a website owner has with their ISP. This is not a good thing!
Allowing ISP's to control access speeds to websites based on commercial arrangements cuts to the foundations on which the internet was formed. The Internet has always been a semi level playing field, an environment where a small business can compete with a large corporate, This is especially true for the new business seeking to establish themselves on the internet.
Wednesday, 10 September 2014 - 4:24pm
They are the containers that hold all data relevant and related to a specific software application, be this a standalone application, a website, or a utility software solution. So they hold all related data about your products, customers, finances, marketing or personal activities.
Wednesday, 10 September 2014 - 8:24am
Apple recently announced the release of the new Apple iPhone 6 and the Apple iPhone 6 Plus, if past experience is anything to go by there will be another spike in mobile device usage on the web once they are released in late September (United States). With the continued increase in the number of Smart devices used to browse and purchase product on the internet, and with the increase in the use of Responsive themes to tailor content for the web.
Friday, 29 August 2014 - 5:01pm
While for those of us in the know, the benefits offered by developing your website on the platform are many and varied, for the newcomer, Drupal can be a bit overwhelming. In this blog I would like to highlight four of the features of the Drupal content management system that I believe are important to consider as you make a decision on the choice of which web platform to use on your new web development project.
Thursday, 21 August 2014 - 5:40pm
I cannot code and I don’t really know the difference between PHP and HTML, yet KodaWeb were crazy enough to hire me. I’m a self-confessed techlexic (well, relative to everyone here at least.) I can still navigate Facebook and can purchase something over the internet with ease. However, as soon as my colleagues start chatting about different CMS platforms and back end systems integration, I start to get a little lost.
Friday, 15 August 2014 - 2:06pm
For those of us lucky enough to be doing what we love, involved in the development of software and websites, we are unfortunately working in a predominantly sedentary environment. Yes we are desk jockeys, and when we are immersed in what we are doing we can lose track of time and be sitting for an extended period of time - not healthy! We’ve all sat down to do something that we thought would take 30 minutes and lifted our head only to realise we have been at it for hours. While enjoying what we are doing is great, we need to take the time to look after our minds and bodies too.
Wednesday, 13 August 2014 - 6:23pm
"'Data! Data! Data!' he cried impatiently. 'I can't make bricks without clay.'" The above quote is one of my favorite lines of Sherlock Holmes. He utters this famous line in "The Adventure of the Copper Breeches" when an unusual case presents itself to him but alas, he does not have all the information he needs to solve the mystery.
Wednesday, 6 August 2014 - 12:06pm
Drupal is an open source content management system that allows the development of websites offering a wide range of functionality. Globally there are over 1 million websites developed on the Drupal platform. Being Open source, Drupal is maintained by a global community of developers, this is estimated at more than 100,000.
Friday, 1 August 2014 - 2:59pm
As a web developer, I find Drupal (a CMS platform) to be easy to work with. I can easily tailor the site to my client's needs be it a personal blog or a high traffic eCommerce site. I can customise the checkout process, manipulate page listings, add conditions and rules all quite easily but the thing I find that most developers overlook is how user friendly the back-end is for their client to use.
Monday, 7 July 2014 - 2:58pm
Well you did it, you have developed an online presence for your business that positions you where you expect to be on the internet, supporting your business rules and process, congratulations!
Thursday, 26 June 2014 - 2:21pm
WARNING: This article includes spoilers for Game of Thrones season four. When it comes to optimising for search engines, you have to review your site's performance on a regular basis, at least once a month.
Thursday, 26 June 2014 - 2:16pm
Should we support IE 8 or should we just develop and test from IE 9 up? This is an important decision for a Front End Web Developer when starting the process to build a website!
Wednesday, 25 June 2014 - 5:22pm
While the words Open Source often create an association with budget constrained functionality the reality is far from it. Community developed and delivered Open Source functionality is often more stable, more feature rich and better maintained
Wednesday, 25 June 2014 - 4:58pm
With the proliferation of smart phones and templates the importance of making a website display effectively on a range of devices and screen sizes has become hugely important for anyone considering developing a modern website.
Tuesday, 24 June 2014 - 2:53pm
Integration can be loosely defined as the process of allowing two or more systems to be brought together so that they behave as one. In essence allowing an update to be made in your accounting system (to price or product descriptions) and to have these changes reflected on your website (or vice versa), and potentially on any number of associated systems.