If you have a business, you most likely have a website (if you don't, it's 2019 please Contact Us and let us help you!). Once you've got your website up and running, Google Analytics is pretty much a must-have for your business's sake. Having the platform can create extensive value for your business by understanding what customers are doing when on your site. As it is simple and fast to set up, there is no excuse not to have it. Below are 3 ways Google Analytics can benefit you.
1. Duration
Google Analytics allows you to see how long visitors are spending on your site. You can even dig deeper and see how much time is being spent on specific pages. This can contribute useful insight into how your visitors perceive your website. If not much time is being spent on specific pages or your whole website in general, it can be an indicator that your content is not engaging enough. Although the platform can't tell you what you are doing wrong or right, the team at Koda can! Give us a call or message us on our Contact Us page and see what we can do for you.
2. Location
Analytics can provide you with information showing which area your website visitors are coming from. Any business big or small is able to utilise this tool as it can show which countries are viewing your website or even what regions and areas within the country. This tool also allows you to see what areas you are succeeding in and areas that perhaps need more attention in.
3. Goals
The Google Analytics platform has the ability to allow the user to make goals. The goals can be to do with any of the information that Google Analytics records (which is basically anything you can think of). Once the goal is set up, Google will give you notifications if you have reached a goal or not or if you are on track. The notifications can be changed easily based on your preferences. This feature is very beneficial as it gives you and your team a target to aim for.
If you'd like to find out some more information regarding Google Analytics or anything web, give us a call on +64 9 448 1215 or send us a message on our Contact Us page.