As our population continues to grow so does the number of companies, meaning more competition for your business. A key way to stay ahead of everyone else in the online space is to keep your SEO (search engine optimisation) on point! Below we've outlined 5 easy ways you can increase your SEO ranking.
1. Content, Content and More Content
Content is held your biggest chance of increasing your SEO ranking. According to 'Cognitive SEO', you can increase your SEO ranking by 70% by adding relevant content.
What is relevant content? Relevant content is content that applies to your business and the goods and services that you provide. Be sure to use appropriate jargon wherever you can!
keep the content relevant to your business and include keywords, key phrases that describe your business services.
2. Outbound Links
Having outbound links (a link to another website) helps you out by increasing your SEO ranking. It also helps the reader of the content if they were wanting to find out more in-depth information from other sites. There is no harm putting a link in, so do it where you can and where it is necessary. Receiving an inbound link from an associated website - someone who offers complimentary or associated goods and services are a real benefit to SEO, not easy to get, however worth the effort!
3. Readability
Experts have discovered that Google takes into account the level of literacy that is used when ranking your SEO. Although the Google search algorithm can't pick up if you have a masters in literature, it's best to keep your content at a somewhat decent standard and your spelling on point.
4. Contact Us Page
A contact page is extremely important for a business (even if you weren't worried about SEO). In a Google guidelines document, they state websites that supply contact information and an address are treated as being more trustworthy, therefore higher up in the rankings!
5. Keeping Social Media Active
Although social media is believed to have little to no impact on a business's SEO, some believe that it has had significant positive effects on their SEO when kept active. It's believed that by keeping your social media platforms active, Google can see that your company is still going and very much alive.