You would think in 2019 everyone would be putting more time and effort into their website, but I can confidently say that this is not the case! This might come as a surprise for most seeing as technology these days is literally at our fingertips. For those who are still trapped in the early 2000's, we've outlined some simple ways to keep your online presence and brand current.
1. Analytics
As we explained in our last blog about Google Analytics, you can receive a lot of value from receiving information such as:
- How many visitors you are attracting
- How long visitors spend on the site and how long is spent on specific pages
- What location users are visiting from
Such a simple and easy to use tool can make all the difference when it comes to keeping your brand up to date. A platform like this allows you to see whether your website is doing well or not, which can then be an indicator for you to update your website.
2. Staying ahead of the Competitors
Again, such an easy task that can make all the difference. Checking up on your competitor's website allows you to see what they are doing that you aren't and vice versa. Just looking at their website allows you to get some inspiration and how you match up against them. Having an online presence that is more current than your competitor can be a game changer when it comes to a customer choosing your business over the opposition.
3. Social Media Inspiration
Keeping up to date with social media is probably the easiest way to help your business in staying up to date. Platforms such as Twitter and Pinterest are constantly being used all over the globe and can give you a clear view of what the current trends in the world are in terms of web and brand development. The only hard part after seeing something you like is adapting it to your website. Give Koda a call from our Contact Us page and see how we can update your website and keep it relevant!