When it comes to starting and running a business, knowing who your target audience is, is one of the most important factors that you should be considering when making decisions. Knowing who to target can make or break your business. The three key components to consider when choosing your target audience are:
- Age group
- Gender
- Location
Age:
Age is a key component when selecting your target audience as it can change everything from how you advertise/promote your business to the style of writing and jargon you use on your website. If your target age group is a younger group then it would be best to promote on platforms such as Facebook, Instagram or Snapchat. Whereas if you are targeting an older age group, it would be best to advertise with physical things such as flyers or billboards. Although you can still target an older audience through social media, it won't be anywhere near as effective as it is with the younger age groups.
Gender:
Gender can also change everything when it comes to advertising. Although it's a stereotype, there are two very different ways to promote to each gender. Knowing your target gender, whether its males, females or both, is very important to consider and think carefully on how you reach these audiences.
Location:
Knowing where your target audience is from and the language they speak are very obvious aspects to consider. More times then not, businesses are targeting an audience in their local area. In this case, advertising to these groups is very simple as you know what they like/dislike. As well as this, you can relate to them easily. If you are trying to target audiences from a range of different countries and cultures then there are many things to consider. Things such as language, culture, beliefs and attitudes. There has been many mishaps when a company has tried to branch out to another country but hasn't done their research. This has lead to multiple big fails and embarrassments that resulted in effecting their company image.
Call Koda Web today on +64 9 448 1215 or send us a message through our Contact page to see how we can help with advertising your business!