With only 41% of small and medium sized businesses in New Zealand having a company website, not enough Kiwi businesses are exploiting the benefits of having an internet presence. Not just any old website will do the trick either, with an increasing number of impatient customers leaving websites as soon as they see how outdated it is or if they find it hard to navigate.
There is hard evidence to suggest that not only are companies with a website more optimistic with where their business is going but are also experiencing higher revenue growth compared to those without a website. This is because a web presence allows a business to not only reach more customers but also stay connected to their existing customers.
But what the recent numbers also suggested was that the reason businesses lacked a website was because it was not a priority. We understand here at Koda Web that it can be at the bottom of your to-do list and therefore have tried to simplify the process as much as possible and make it more affordable for any Kiwi business to have a top quality website.
References:
http://www.stuff.co.nz/business/small-business/9999525/SMEs-without-a-we...
http://www.forbes.com/sites/thesba/2013/11/25/how-much-is-online-presenc...
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=1114...
http://www.standard.co.uk/business/sme-digital-marketing/great-web-desig...