1. Is it engaging?
A website is essentially your storefront for the internet. If your storefront doesn't invite people in, they will keep walking and you could miss out on potential clients. Similarly, if your website design is lacklustre and doesn't spark interest, users will leave the site without going much further. An engaging website design could be the difference between your next sale and a lost customer.
2. Does it reflect your brand?
Websites are an excellent way to communicate your brand message and support your wider online presence. They are often one of the first places that users get introduced to your brand; with that being said, it's important to make sure that your brand is reflected in a way that is authentic to your business. Aligning your website with your brand guidelines is a great way to ensure that your customers have a clean, cohesive experience with your business as they interact with it on different platforms.
3. Is it easy for users to navigate?
It's important to keep in mind when designing your website that the site navigation is intuitive for users. As a rule of thumb, users should be able to get to the content they are looking for within three clicks. The design and layout of your site menu plays a key role in whether this is possible. Recently more and more businesses have been opting to use mega menus in their websites so that content is easily accessible to their potential customers. If your website is content-heavy, it could be a good idea to incorporate something like a mega menu into your design to ensure that users can find what they are looking for with ease.
4. Does it give you the flexibility to add meaningful content?
It's all well and good to have a beautiful design that draws users in, however it needs to be structured in a way that allows you to add all of the content you need. When looking at your design concepts, it's important to keep in mind the content you are wanting to add on each page and whether the designs will accommodate it. Doing this will set you up for success as it will allow you to add content as and when you like without having to re-jig sections of the website to fit it in. Content is a key factor when it comes to SEO, so ensuring your website is set up to add content easily is a great step in the right direction to boost your search engine rankings.
5. Is it informative?
Nine times out of ten, websites are designed with the intention of lead generation of some sort. It's crucial that when a user lands on your website they know exactly what it is you do. In the current world we live in, people are increasingly time poor. Users don't want to be spending their valuable time searching your website trying to determine what it is you actually do. That's why it's important to make it clear from the get-go.
If you've had a look at your current website and realised that you answered "No" to any of our five questions, it could be time for you to look at freshening up your site. The team at Koda are always excited to help our clients bring their brands to life through developing an engaging and effective online presence.
Here at Koda, we believe the design phase of any project is one of the most important stages of the development. We also understand that it can be a daunting process to get started on. That's why we pride ourselves on the relationships we build with our clients right from the beginning. Our design team are well versed with the five points we covered above and will incorporate this expertise into all of the designs they create.
Click here to get in touch with our friendly team if you would like to chat to us about your current website design or if you are interested in discussing a new development.