A website makes an excellent focus point for the rest of a company’s branding and marketing efforts. A central point for all the aspects of a business can be presented through a website, from logo to corporate colours to mission statement. It is the best place to start if you’re considering rebranding or freshening up your brand.
People are googling your business or coming to your site far more than you would think and they are judging your business based on that. This is where the branding comes in to play. A company with a strong brand comes off as legitimate and of high quality, building trust in the potential customer, this trust helps convert customer contact into sales.
People’s expectations of websites have never been greater, they are more picky, demanding and impatient than ever, only further increasing the importance of a well-designed and well branded website. As an example 40% of people abandon a website if it takes more than 3 seconds to load. If you have an old website with a blurry logo, this will impact your conversion rate, as many users believe a website and a company’s brand, are a reflection of their products or services.
These higher expectations are due to the fact that Kiwis are now on the internet more than ever. New Zealanders data usage is up 143% from 2 years ago and this doesn’t even include the potential increase of mobile phone data use, which now accounts for almost half of online sales.
A strong online presence is now central to every businesses brand and it is important to keep your brand and website clear and modern.