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Responsive Web Design

Mobile Friendly Design

When you embark on the development and design of your new website one of the key considerations is how are you going to accommodate mobile users. With the large increase in use of smart mobile devices, phones and tablets, your website needs to remain fully functional across a range of devices. 

In the past when you wanted to display content on a mobile device a separate .mobi website was created, this required separate content to be managed and maintained. 

That is no longer required, we now have responsive design.

What is Responsive Design?

Responsive design refers to the way we are able to control the display of your website based on the resolution of the device being used. Using device detection technology we can identify that a person is browsing your website using a device with a specific screen resolution, based on this information we can then adjust how we display the site, we consider the following:

  • Navigation, do we collapse the menu and make this more friendly to swipe and push function associated with touch screen technology
  • Image display, do we scale images or replace with images more appropriate to smaller resolution displays
  • Content suitability - Content produced for your desktop or laptop version of the website, may not be suited to smart device display

The great thing about a responsive theme is that it uses the same content framework that your core website uses, as the website content is held within a central database repository the costs associated with producing a mobile friendly design are greatly reduced.

Mobile Applications

A mobile application is different to a responsive theme, mobile applications are websites, optimised for interactive touch screens that are tailored toward specific functionality.  They provide a cost effective alternative to native IOS and Android applications, you can find out more about Mobile applications.


If you'd like to know more contact us for an obligation free consultation.

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