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"Quick and easy process from start to finish.  The team at Koda listened to us and delivered a website that met our brand guidelines and exceeded our expectations.  We are really happy with the result."

"We wanted to replace our website with a new, modern, hassle free, mobile friendly site that we could easily manage ourselves and wouldn’t cost the earth."

"I would like to thank the Koda web team and especially Simon Jones for his caring and professional approach when redeveloping our business website."

" Working alongside Koda on various projects was both easy and seamless, making the whole experience enjoyable! Koda are understanding, patient and know their clients "

"The team at Kodaweb were exceptional. They listened to what we needed and were very responsive throughout the development process integrating our additional needs seamlessly as the project progressed. We are delighted that we chose Kodaweb to design our new school website." 

" Koda Web acted as a real partner, not only through to the launch of our website but in the following months and they continue to do so. "

"The crew is super easy to deal with throughout the whole process and delivered everything as they said they would. If you're after a website of any sort I wouldn’t hesitate to use these guys they kick ass!" - D. Watkins. Reel Factory

" During the design and development process they translated all the “tech speak” into information we could understand and made the process as pain-free as possible! "

"We are live! Check out our new website. Thanks to Koda Web for your amazing work and being so easy to deal with"

I cannot make bricks without clay!

"'Data! Data! Data!' he cried impatiently. 'I can't make bricks without clay.'"

The above quote is one of my favorite lines of Sherlock Holmes. He utters this famous line in "The Adventure of the Copper Breeches" when an unusual case presents itself to him but alas, he does not have all the information he needs to solve the mystery.


I can relate to Holmes' frustration when it comes to architecting a site. I believe that the best way to begin a site build is by discussing and thoroughly understanding the company's business rules and target audience. Once that has been established, the next thing is to understand the data that will be presented on the site such as products and categories. It doesn't matter how big or small your company is, the planning phase is crucial to the success of your initial site launch.

Many sites end up looking different to their original design concepts simply because the actual data to be presented was not given to the web development team during the design phase. I remember an instance where one of our clients wanted their information presented in a lightbox. It looked very pretty indeed except we ended up having to scrap the lightbox because the copy/text that was provided was over two pages long (much more than the two paragraphs the design had accounted for).

Not having all the data during the planning phase leads to a waste of time and money and can prove to be frustrating for both the client and the development team.

For an eCommerce site, having all the product information is crucial. By information, I also mean any factors that can influence the product data directly or indirectly. For example, some sites offer discounts to registered customers, a sort of loyalty programme. Initially, this may not seem like such a big piece of information but here are some questions it poses:

  • Should guests be able to see the discounts so they can become influenced into registering?
  • Is there a maximum quantity a user can purchase for discounted products?
  • Will the discounts be available to all registered users or are they only for loyal customers who have purchased from you more than an x amount of times?
  • Will the discounts be percentage based or a fixed amount?
  • Should the discounts be on the tax inclusive price or the tax exclusive price?

As you can see, there is a fair bit of planning and thinking involved to apply this discount functionality. When the thinking and planning is done at the start, the site can be architected to support what it needs otherwise the developers might end up having to balance the unaccounted for functionality on an unstable foundation and It never ends well.

I have come across developers who try to build functionality without having all the data present and end up having to rework their code later on. I understand their frustrations, I have been down that road many times myself but experience has taught me when to stop and ask the questions. It's not that the client is purposely withholding the information we need, they've either simply overlooked it or they didn't realise it's importance. We need to ask the hard questions now to avoid the hard days later.

So give me your data and I'll give you a successful site.

Arshiya Ali

Koda - Web made easy

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