Not every business is going to have the same needs for their website. Every business has different goals and requirements. Determining whether a website is good or not relies on a lot more than just a pretty picture and an eye-catching design. Although those definitely matter, there are other factors that need to be considered when designing a successful website. We've outlined five key elements to achieve this below:
1. Align your website with your business plan
As mentioned above, every business is different. They each have different objectives and values. That's why when wanting a new website built, you NEED to have a custom built website. This ensures that you can have everything your way, and stand out amongst thousands of businesses with templates. Custom web design is the easiest way for your company to demonstrate what you are truly about. Koda Web only creates custom built websites. Find out more on our Custom Graphic Design page.
2. Carefully plan out your pages
There are two extremes when it comes to the number of pages that are on websites. There are those websites where it looks similar to the Sahara Desert, with no page links. Then there are those websites where the front page looks like a dictionary with links to different areas of the website all over the place. When planning out your website you want a few core pages that can branch out other pages. Keep what is important to your business clear and visible. Check out our User Experience page to find out more.
3. Create High-Quality Content
We've said it before and well say it again, the content on your website is a key game changer when determining whether your website is going to be successful or not. Key elements that need to be considered when creating content include high-quality, correctly spelt and original text. Google rewards those who use correct spelling and punctuation. Originality is arguably the most important of the three elements. Google can easily recognise if your content has been taken from another site. If you can include those three elements you shouldn't have any problems.
SEO (Search Engine Optimisation) is so very important when creating a successful website. It's the backbone of your site and determines the number of visitors you get. Although it sounds scary, it is really quite simple, you just need to be consistent. The key components that are needed for successful SEO are content, outbound and inbound links, readability and social media activity. If you can achieve these simple components, your website will be able to reach its full potential. Find out more on our SEO page.
Last but not least is the responsiveness of a website. In order for your site to be successful, you definitely need it to be responsive. Especially in this day and age where just over 50% of website users are using a mobile phone. The responsiveness of a website determines whether a visitor will leave your site immediately or not. It is a very simple feature to have but so incredibly important. Find out more on our Responsive Design page.
Send us a message on our Contact Page or give us a call on +64 9 448 1215 to discuss what Koda Web can do for you.
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